Pro tips

    Best practices

    Battle-tested advice from top performers on Collably.

    For creators

    • 1Lead your reel with a strong hook in the first 2 seconds.
    • 2Shoot vertical (9:16) at 1080×1920 minimum. Always.
    • 3Natural light beats fancy gear. Face a window.
    • 4Use an external mic or AirPods — phone mic audio reads as amateur.
    • 5Show the product clearly. The brand is paying for visibility.
    • 6Deliver one day early. Brands remember reliability.

    For brands

    • 1Write a brief that includes a clear hook, must-have shots, and forbidden phrases.
    • 2Provide brand assets (logo, color refs, mood board) up front.
    • 3Be specific in revisions: 'change the hook to X' beats 'doesn't feel right'.
    • 4Respond to creators within 24h. Silence kills momentum.
    • 5Approve quickly when work is good. Creators rate brands too.
    • 6Pay fairly. Lowball offers attract lower-effort creators.
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