Pro tips
Best practices
Battle-tested advice from top performers on Collably.
For creators
- 1Lead your reel with a strong hook in the first 2 seconds.
- 2Shoot vertical (9:16) at 1080×1920 minimum. Always.
- 3Natural light beats fancy gear. Face a window.
- 4Use an external mic or AirPods — phone mic audio reads as amateur.
- 5Show the product clearly. The brand is paying for visibility.
- 6Deliver one day early. Brands remember reliability.
For brands
- 1Write a brief that includes a clear hook, must-have shots, and forbidden phrases.
- 2Provide brand assets (logo, color refs, mood board) up front.
- 3Be specific in revisions: 'change the hook to X' beats 'doesn't feel right'.
- 4Respond to creators within 24h. Silence kills momentum.
- 5Approve quickly when work is good. Creators rate brands too.
- 6Pay fairly. Lowball offers attract lower-effort creators.
