UGC basics
What is UGC and why brands in Puerto Rico use it
UGC (user-generated content) is short, authentic video made by real people for a brand's social media and ads.
UGC vs. influencer marketing
An influencer is paid to post to their own audience. A UGC creator is paid to produce content the brand publishes on its own channels or runs as ads. You pay for the video and the usage rights, not for reach.
Why it works
- 1It looks native on TikTok and Instagram Reels, so people watch instead of skipping.
- 2It's cheaper and faster than a traditional production.
- 3Local creators speak the way your Puerto Rican customers speak.
- 4You can test many hooks and versions in ads.
Common formats
- 1Product demos and unboxings
- 2Testimonials and reviews
- 3Before/after and tutorials
- 4Visits to restaurants, hotels and local businesses